A notable shift in client priorities has been observed, moving from an initial focus on location to the overall quality of the product and living environment. This was one of the key insights discussed at the Residential Forum 2025, where experts examined the latest trends among real estate buyers in Bulgaria and market forecasts in the context of the country’s anticipated entry into the Eurozone.

"The question is no longer just 'Where?', but 'What do I get?'. A well-designed project can create a new location around itself. A prime example is Mladost—an embodiment of the 15-minute city concept, where logistics, social, and commercial infrastructure are fully integrated. At GHome, we are launching a large-scale mixed-use project in Mladost 4, adjacent to the Business Park, which will provide both residential and workspaces, along with access to all necessary social infrastructure," commented Radoslav Kotlarov, Executive Director of GBS Invest and Managing Director of GHome.

Major cities continue to be key hubs for new residential developments. The strong interest in Mladost, for instance, is driven by its well-developed infrastructure and transport links, making it a preferred location for young families and professionals.

"In Mladost 4, we are creating a new type of environment that not only provides residential spaces but also adds value through integrated areas for work, leisure, sports, and social activities. High-quality projects establish new sustainable urban zones that enhance existing locations," Kotlarov added.

Hladilnika and Srebarna Street in Sofia, once an industrial zone, have now become prime locations for living and investment. Twin Tower, a landmark project by Glavbolgarstroy and SMART Consultants, reflects the global trend toward comprehensive and functional solutions in modern urban residential development. Situated at 28 Srebarna Street, this project embodies the demand for integrated living environments. Today’s clients no longer see additional amenities as mere extras—co-working spaces, sports areas, dining zones, and social hubs have become essential components of contemporary residential projects.

A testament to the ability of projects to transform entire neighborhoods is G Tower, which has become a landmark for residents and visitors of Ovcha Kupel. The upcoming development of G Residence, located nearby, aligns with GHome’s mission to modernize public spaces, enhance community value, and contribute to urban development.

According to Kotlarov, the current real estate market is strongly influenced by emotions and speculative expectations. However, once the initial impact of Bulgaria’s Eurozone accession subsides, the market will stabilize.

"Right now, the market is driven by people’s emotions. Next year, once they realize that joining the Eurozone won’t bring drastic changes, demand will stabilize. Buyers will seek reliable developers who offer quality. The number of transactions will decrease, and prices will normalize," forecasts Kotlarov.

At present, the market is experiencing a wave of euphoria due to its dynamic growth, attracting inexperienced investors who purchase expensive and overpriced plots. This makes 2025 a critical year, as end buyers must carefully select their developers and construction companies to ensure security and long-term value.

"At GHome, we choose our projects with a long-term perspective. We don’t just build—we create sustainable and functional urban spaces. Clients are looking for more than just square meters; they seek quality, security, and an integrated living environment," Kotlarov emphasized.

2025 will mark a shift from impulsive demand to well-informed purchasing decisions in the real estate sector. Quality, functionality, and the overall concept of a project will be the key factors driving market success.